PRINCIPLES

RESPONSIBLE AI

Guiding principles for how we design and deploy intelligent systems.

01

Human Oversight

People stay in control. AI supports decisions; it does not replace human judgement on what matters.

02

Privacy by Design

We aim to collect the minimum data necessary and protect what we process.

03

Security

Security is considered from the start of every system we design.

04

Transparency

We aim to be clear about when AI is involved and what it can and cannot do.

05

Responsible Automation

Automation should reduce work, not remove accountability.

06

AI Limitations

AI systems can make mistakes. We design with that reality in mind.

07

Fairness

We work to reduce unfair or harmful outcomes in the systems we build.

08

User Control

Users should be able to understand, adjust and opt out where appropriate.

AI systems can make mistakes.

Users should independently verify important outputs before relying on them.